Social media refers to a variety of online platforms and tools that allow people to share content, collaborate, and interact with others. Some examples of popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Social media can be a powerful tool for businesses and organizations to reach a large audience, build brand awareness, and engage with customers and potential customers. However, it is important to have a well-planned and executed strategy in order to make the most of social media. This includes creating engaging content, building a following, and actively engaging with your audience.
Overall, Social Media is an important aspect of digital marketing and it can help to increase brand awareness, drive website traffic, generate leads, and ultimately increase sales.