SEO stands for Search Engine Optimization, which is the process of optimizing a website or web page to improve its visibility and ranking on search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website from search engines like Google, Bing, and Yahoo.
It is important to note that SEO is a long-term strategy and it takes time to see the results. Also, Search engines algorithms are always changing so it's important to stay updated with the latest SEO trends and best practices to be able to adapt and improve the website's performance.
Overall, SEO is an important aspect of digital marketing, it can help to increase the visibility of your website in search engine results pages, and drive more targeted traffic to your website, which can ultimately increase your sales and revenue.